Specialist translations to promote the luxury industry around the world
The luxury market is without doubt one of the most demanding out there. Attention to detail, the exclusive nature of the target clientele and the reputation of the brands involved means that industry operators have to take the utmost care in deciding which suppliers to launch partnerships with.
In translation, only a vastly qualified partner like Way2Global - with its quality translation and transcreation services for the luxury sector - can ensure that clients from all over the world will be able to flawlessly export their image and brand experience, thus tapping into global markets and furthering their international development.
It’s no coincidence that Way2Global has correspondent offices in all the key luxury markets: Italy, UK, USA, China and UAE. This global presence means Way2Global is able to provide its clients with constant, local support from translators and luxury experts - and ultimately deliver a top-quality service. Last but not least, the growth of the online luxury market has made it vital for brands to translate and localise their content in all languages and across all the main online channels, from e-commerce to blogs via social media and videos. And of course, it's essential that they use the right style to ensure their marketing content comes across effectively.
Translating in the luxury sector is about conveying the value and uniqueness of a brand by focusing on the target market’s purchasing drivers (culture, style, customs). After all, consumers in the sector consistently spend a considerable annual amount on luxury goods ranging from jewellery to watches, accessories, clothing, cosmetics, perfume and even luxury boats.