Among our flagship projects, Green Translations represents our commitment to positive environmental impact.
We believe that any company can integrate sustainability into its business model. This is true even in the most complex and “unlikely” sectors such as ours, which is a dematerialized service and therefore, by its very nature one with low environmental impact.
Precisely from our desire to support the fight against the climate crisis came the idea of a translation service that takes care of the environment while raising awareness and involving customers and suppliers in rethinking their business to drive sustainability and ecological transition.
Green Translations is an invitation for participatory planning that we offer to our entire supply chain, to activate and respond jointly to the collapse of the planet with regeneration in mind, including decarbonization and reforestation.
With our translations, we not only seek to unite the world, but we also to respect it, reforest it and help it recover from harmful emissions, to contribute to the achievement of the Sustainable Development Goals (SDGs) of Agenda 2030.
This is the goal of the project — to offer translations with a positive socio-environmental impact, our joint contribution to the salvation of the planet.
Determined to offer a full-fledged sustainable translation service, Way2Global did not want to limit itself to measuring its carbon footprint and then repairing the damage and offsetting its emissions. We sought to act for prevention upstream of the process, achieving carbon neutrality at the source.
For this reason, the goal was to improve the environmental sustainability of our supply chain starting from within, limiting in-house emissions through the empowerment and engagement of employees in corporate policies and best practices of energy efficiency, sustainable mobility and the circular economy.
Expanding the vision beyond the company perimeter, the company therefore sought to involve its community of translators and interpreters in its corporate green mission, and raise awareness among suppliers and providers so as to integrate their own best environmental practices with the Way2Global sustainability policy.
Last but not least, we also sought to involve our customers in our philanthropy project.
Originally, we had thought of inviting them to offer a symbolic contribution of 0.25% of the total cost of each supply, to be allocated to the planting of new trees.
The advent of COVID-19, however, has dissuaded us from burdening customers, already struggling with the side effects of the pandemic, and has instead led us to donating the trees planted in collaboration with Treedom in their name. This includes them in our philanthropy project and allows them to feel they are part of our commitment to the environment and society.
With Green Translations we have revolutionized our translation service by combining it with an authentic contribution to environmental protection, thus achieving surprising results for a small company like ours.
In 2018, the collaboration with our B Corp colleague Treedom gave us the opportunity, with its online platform, to plant trees from a distance and follow them remotely in their growth through geolocation. In doing so, we have also generated a positive impact on the community and the local economy.The trees planted with Treedom have in fact been entrusted to the populations of local farmers predominantly in African or South American countries.
On the occasion of COP25 we joined NetZero2030 with another 500 European B Corps, signing the commitment to decarbonize our business 20 years ahead of the Paris Agreements, and in 2019, we joined Race2Zero, the decarbonization campaign of the United Nations that sees the involvement of non-governmental entities and all companies eager to collaborate for a more sustainable world.
Thanks to Green Translations, on April 22, 2020 — World Earth Day — we achieved our service’s carbon neutrality, reaching the European goal set for 2050, no less than 30 years ahead of schedule.
Although satisfied with this fantastic goal, we have no intention of stopping. On the contrary, we have increased our commitment to the environment, especially in response to the disappointing results of COP26.
In 2021, we signed a new partnership with ReteClima, which helped us inventory our climate footprint in accordance with the GHG Protocol. This helped us not only offset our harmful emissions, but also to push ourselves beyond carbon neutrality and support two sustainable environmental projects that have given us 182 carbon credits.
The first project involves construction and operation of a hydroelectric plant in India for generation of clean, renewable electricity to cover the local energy supply.
In addition to contributing to the achievement of four sustainable development goals (#3 Good health and well-being, #7 Affordable clean energy, #8 Decent work and economic growth, #13 Climate action with reduced CO2e), we wanted to reinforce action toward energy transition in a country that at COP26 had to revise its climate commitment downwards. In doing so, we intend to make a concrete contribution to those who call for accelerating total elimination of carbon emissions.
The second project in which we have decided to invest concerns protection of 28,740 hectares of rainforest in the Cairari Moju area in the Brazilian state of Pará, characterized by a high rate of biodiversity and threatened by the advance of deforestation. The project promotes conservation of the existing forest with the aim of preventing deforestation of 6,103 hectares in 30 years, with the help of local populations.
Choosing this project was a logical, spontaneous continuation of our support for reforestation of the planet, which we launched in 2018. With this new initiative, in addition to affecting SDGs 8 and 13, we also generate a positive impact on SDG 15 regarding improvements of the ecosystem.
With our best practices and support for projects in India and Brazil, we have reached another important milestone: based on the inventory analysis according to the GHG Protocol in reference to the ISO 14064-1 standard, we are finally climate positive!
So today, those who use our translation service are in all respects contributors to environmental sustainability and the building of a better world for all.
“Green Translations – One word, one leaf” is just that: a small gesture for a more sustainable future.