The Internet and the opening of international markets have revolutionized our digital sales and marketing strategies and methods — a phenomenon mirrored by changes in the processes involved in translation, localization and internationalization.
According to market research from the Common Sense Advisory, 72% of clients prefer to buy products with information translated into their native language. As a result, language can often become a more important factor than price when it comes to completing a purchase.
For a company with global ambitions, then, translating your website, e-commerce marketplace or online store is absolutely vital. But it’s not enough. To really push online sales, you require a localization process that uses style and a coherent tone to transpose your marketing content into the target language, taking into account all relevant local cultural factors.
It’s for this reason that some of the leading international online brands turn to Way2Global for their translation and localization services.
Our teams of native-speaking translators, copywriters and SEO specialists combine deep knowledge of the local market with specialist expertise in the various sectors associated with online commerce. They deliver digital content in all languages, boost engagement with end customers and optimize positioning and indexing online.
But what languages should an e-commerce portal be translated into? A prudent digital marketing strategy that aims to localize the content and interfaces of websites, e-commerce platforms, portals and online stores must carefully weigh up the sales potential in each country before deciding how many and which languages to invest in.
While English remains the lingua franca of e-commerce, demand for translation into American and British English is falling in favour of other languages such as Chinese, Spanish, Russian and Arabic, not to mention emerging languages like Turkish, Korean and Farsi. That’s why putting your trust in Way2Global, the experts in translation and localization in any language, is the best way to drive your business forward.