INTRODUCTION:
A footwear company that is a symbol of Made in Italy, which has been producing both men’s and women’s luxury shoes since the ’40s, turned to us for translation and localisation of its online store into several languages.
An Italian haute couture brand renowned throughout the world for the high quality of its materials and the craftsmanship of its footwear, boasting an ancient tradition, yet always able to reinvent itself over the years and to keep up with the times. This means that today it is necessary to engage an ever-growing public through the online world. To promote the value and uniqueness of its footwear worldwide, and above all to enable customers in every country to understand its merits, the company turned to us for localization of its online store in 6 languages.
CUSTOMER’S GOAL:
This customer is already well-established globally. They require translation and localization of their online store to strengthen and enhance their position. A multinational of this calibre, supported by a marketing team with the best professionals on the market, is fully aware of the importance of translating websites, online stores and digital content to the success of international marketing campaigns. The customer’s aim is to increase sales worldwide by localizing content into the consumers’ native language, which optimizes the customer experience, inspiring confidence and increasing the chance of a purchase.
The customer then turned to translation professionals, aware of the importance of high-quality localization, which can convey content in the target languages, focusing on the local culture, without losing the tone, style and unique value of the brand, the product and its communication.
CUSTOMER’S REQUEST:
The customer’s request resulted in a contract for a plan to translate its online store into 6 different languages: English, French, German, Spanish, Russian and Chinese.
PROJECT CHALLENGES:
Translation of a website or an online store involves working with different types of text: from technical product description sheets, which require highly specific terminology, to texts on cookie and privacy policies, which require knowledge and glossaries specific to the legal sector.
Taking on the task of translating a website, in particular an online store, also requires a constant, lasting commitment. Speed and flexibility are essential for managing web content that must be updated and then translated, in this case into all six languages at the same time and often on short notice.
SOLUTIONS ADOPTED:
Due to the multilingual nature and diversity of the texts involved — not to mention the fast turnaround times — managing such translation projects requires assembling and organizing a dedicated work team made up of complementary professionals who can combine different language and industry expertise to complete the entire project. Native speaker translators for the 6 target languages (English, French, Spanish, German, Russian and Chinese); qualified professionals in the fashion, technical, legal and digital content translation fields; one of our copywriters and search engine optimization experts and our project manager Sofia, who is in charge of organizing the group, are the team that handles this client and its online store.
Additionally, compilation of translation memories and glossaries makes it possible to cut translation times and costs, while Sofia's organisational skills — combined with constant collaboration with the customer and the commitment of the work group — guarantee fast, extremely flexible service with consistently impeccable quality.
Thanks to this purpose-built system, not only have we been satisfying our customers’ needs for two years, but we are also trusted partners of many other Italian and international companies which, thanks to translation and localisation services for online stores, are now able to offer products without beyond borders.
RESULT:
The customer has an online store that is constantly updated in 6 languages, together with professional localization, which further enhances the established prestige of its product.
For real footwear craftsmen, it is essential to have real craftsmen of the written word. We therefore adopt a tailored solution to monitor development of the online store, keeping time, prices and, above all, quality under control. Our customers have revealed their satisfaction in their feedback:
"Very kind and very quick!"
